MANAGER - SOCIAL MEDIA

Under the direction of the Social Media Director, this position is responsible for supporting all social media marketing efforts such as, but not limited to, research of content creators, strategy and implementation of emerging forms of digital media, social media, and mobile communications and paid online advertising. Partner with PR, marketing, F&B, gaming and customer service and digital team members to develop brand strategies, campaigns and tactics for appealing to guests, traditional and new media groups and community relations movers and shakers.

PRIMARY RESPONSIBILITIES

• Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new/emerging platforms like BlueSky, Skylight Social, etc
• Help lead the Social Sharing expectations for the brand; Improve content and help reduce promotional costs
• Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs
• Work with existing Social Agencies for Reporting and Measurement Metrics
• Conduct regular audits of the Hard Rock Tejon website to ensure content is updated and correct.
• Partner with Corporate to update web site content
• Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience
• Responsible for community engagement and involvement via social media and in person.
• Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement.

• Adhere to tweetup guidelines, partner with corporate Social to create and execute hashtag conversations, social video conversations with executives and update copy and manage company social platforms.
• Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Create effective copy and creative campaigns for earned media exposure.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness
• Create mobile and social media campaign strategy including program outlines and provide recommendations
• Understand current trends, technologies and advancements in social, mobile and online review sites
• Oversee production and implementation of mobile and social campaigns
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Maintain consistent system of measurement and evaluation of social and mobile program success.
• Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs, etc).
• Support advertising team to ensure alignment between digital and traditional media communications.
• Work closely with internal departments to resolve customer service issues in digital spaces.
• Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment via Hard Rock International’s TrustYou.
• Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
• Engage and align partnerships with paid & non-paid social media efforts and campaigns.
• Work closely with Internet Marketing to integrate social and emerging forms of media into online brand campaigns.
• Serve as the liaison between Human Resources, Digital Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
• Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
• Assist public relations team as needed.
• Support other key marketing efforts as needed.
• Manage a team of graphic designers that will assist in creating and editing content as well as supporting property design and print needs.

QUALIFICATIONS

• At least 4 years direct social, PR, marketing and/or brand marketing experience, including implementation of digital, mobile and emerging campaigns.
• At least 4 years of social media/web 2.0 experience as an online marketer.
• At least 3 years of gaming experience preferred
• Bachelor’s degree in hotel management, hospitality, marketing or business administration, or the equivalent combination of education and experience.


SKILLS

• Strong leadership and interpersonal skills 
• Excellent interpersonal, oral and written communication skills.
• Meticulous, organized and accurate
• Extreme confidentiality.
• Familiarity with a variety of computer systems and applications.
• Be flexible to work varying shifts and time schedules as needed.
• Communicate effectively with all levels of employees and guests.
• Manage multiple details and tasks concurrently in a changing environment.
• Able to work effectively in a team environment.
• Analyze and think about how possible solutions impact on the entire operation.
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PHYSICAL DEMANDS

• Ability to stand and sit for extended periods of time.
• Ability to walk distances.
• Ability to lift 30 to 40 lbs.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to excessive noise and constant exposure to general public.