ANALYST - DATABASE MARKETING

The incumbent in this position provides technical and organizational support for the Director of Marketing and the VP of Marketing including but not limited to building offers in player tracking systems, updating existing reports, preparing list for direct mail programs, and preparing ad-hoc analysis.   

 Essential Duties

• Builds offers in the Hard Rock Bristol systems.
• Maintains and updates existing reports on a daily, weekly, or monthly basis.
• Investigates and solves data quality issues.
• Manipulates and sorts player lists in preparations for direct mail vendors.
• Uploads Player Tags and creates prizes in CMP.
• Prepares graphical interpretation of raw data and ad-hoc analysis upon request.
• Maintains professional relations with vendors and guests.
• Attends and participates in meetings and off-property functions as needed and completes any necessary follow-up.
• Performs work regularly and predictably.
• Other duties as assigned.
• Attends seminars when needed.

This knowledge and these abilities are typically acquired through a Bachelor’s degree program with 1 to 2 years of related experience and/or training or an equivalent combination of education and experience.

SKILLS

• Strong leadership and interpersonal skills 
• Excellent interpersonal, oral and written communication skills.
• Meticulous, organized and accurate
• Extreme confidentiality.
• Familiarity with a variety of computer systems and applications.
• Be flexible to work varying shifts and time schedules as needed.
• Communicate effectively with all levels of employees and guests.
• Manage multiple details and tasks concurrently in a changing environment.
• Able to work effectively in a team environment.
• Analyze and think about how possible solutions impact on the entire operation.

PHYSICAL DEMANDS

• Ability to stand and sit for extended periods of time.
• Ability to walk distances.
• Ability to lift 30 to 40 lbs.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to excessive noise and constant exposure to general public.