Manager - VIBE supports marketing, music and culture initiatives and supervises creative projects from concept to completion, while maintaining integrity of brand voice and translating marketing objectives into creative strategies to drive revenue and build brand awareness. This person builds business/market share by utilizing brand music programs to leverage as Hard Rock's differentiator in the hospitality space.
ESSENTIAL DUTIES
- Serves as brand ambassador to establish and nurture relationships with celebrities, talents (bands, DJ’s, etc.) and the local community. Translate strategy into specific business actions and individual accountabilities that achieve results.
- Ensures effective utilization of music, video, and lighting across the property, including monitoring and adjusting music and TV volume levels and content to create appropriate Vibe.
- Monitor, adjust and create music playlists, adapted to location, time of day and Vibe.
- Conduct Memorabilia tours and develop associated collateral.
- Coordinates on-going research of the industry and comp set to detect market trends and related information for development of new marketing strategies.
- At the direction of the Director- Entertainment, oversees the brand programs and events, execution & reporting.
- Capture submissions for global use/addition to Hard Rock TV.
- Communicate with relevant leadership team regarding issues, risk and liability concerns, or other important business matters.
- Works with Social Media Manager to oversee entertainment social media programs, promotions and communications to ensure consistency with brand voice on social outlets including Facebook, Instagram, and Twitter.
- Monitor Quality Assurance Program results, create and execute action plans where needed.
- Serve as subject matter expert for the property on Vibe related initiatives.
- Promote the organization in and out of industry and at relevant trade associations.
- Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc.
- Enhance group business experience through customization.
- Maintain presence in property during peak business periods.
- Other duties as assigned.